We recommend the development of a completely original site, built from the

ground up with original graphic design elements. A strong emphasis will be placed

on attracting new clients through Search Engine Optimization (SEO).

Site Map:

Home

The homepage will communicate the desired end state for the ideal client. In this

way, photography that resonates with the ideas and feelings related to having a

clear, 'demystified' plan for ones healthcare will be used in conjunction with

headings, text, and call to action elements that further communicate the key

benefits of working with Prince Agency.

About Us

The about us sections are used to build credibility and allow site visitors to develop

KLT (know, like, trust) factors for Prince Agency. These sections include:

-Our Team

-Our Philosophy

-Our Approach

Services

The service pages will provide detailed information about Prince Agency's services

in a way that is both interesting to human readers and is easily indexed by search

engines. The page should have a 20-30% text to html ratio so that users can learn

enough information to want to contact Prince Agency while search engines have

enough information to provide detailed and accurate listings on results pages. Key

sections for content on these pages include the Prince Agency's core services:

- Health Insurance

- Medicare

- Life Insurance

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