Five Manufacturing Website Musts
This is what potential customers are looking for when they visit your manufacturing website.
A professional look and feel
If you did your website yourself, or the office admin did it, try again. Potential clients with high profit or volume potential are looking for a professional manufacturing or CNC firm with attention to detail. Your website should be professionally designed and must look great on desktop, tablet, and mobile devices.
A list of machines, services, and or capabilities
Prospective customers need to know what you can do for them and at what capacity. Listing your machines and capabilities gives them an idea of the size and capacity of your operation and it allows them to see if there is a fit for the product they are trying to produce. If your machinery, plant floor, or process is impressive and not too proprietary, consider including photos or videos to further engage prospects on the website.
An easy way to request a quote or estimate
Make sure prospective clients can easily submit their request for information or quotation on every page of your website. Either a quote request button in the header of every page or a simple quote request form on the right hand side of each page is great. Ensure prospects can upload plans, specs, or other pertinent documentation with their request.
A way to stay in-front of prospects who have visited your site after the leave
The practice of retargeting clients using display advertising on search engines and social networks is a proven effective way to re-attract the prospect back to the website to request a quote or further engage with your company. This practice helps to ensure you convert site visitors in the research phase of the vendor selection process to clients when they are ready to make their decision.
A blog with relevant industry articles and helpful information for customers
The content on your website matters and it should be regularly updated with information that interests your potential customers. Using a blog is the most effective way to achieve the addition of new content on a regular basis and site visitors are used to reading blogs for additional information about products and services that might interest them. Articles about manufacturing processes, new technologies, and industry news make great blog posts that serve both for search engine optimization and prospect engagement.
