How To Get Real Estate Leads Online

Generating qualified leads is what many top producing real estate agents are challenged with today. Instead of paying out for people’s contact details, you need to drive traffic to your website and enhance your organic search engine results. You want people who are serious about buying, so it’s not just about persuading everybody to click on your site. It’s all about the quality of your leads, which can be easily achieved using tried and tested methods. So make a worthwhile return on your investment and maximize your results using some of the following simple techniques.

1.MLS Listing

Advertising on a multiple listing service is fundamental to capturing leads from your website. Sometimes having MLS listings fed to your site can be costly, however you might be able to link to a major real estate company, in which case listings can be free of charge. Generally, you will simply need a HTML code that is inserted in the website, so it points people in the right direction for information. If you are able to turn on lead capture for leads searching MLS listings on your website that’s a great first step. Similarly, you should also ensure your website integrates with the local MLS if possible.

2. Customized Meta Data

If you want people to click onto your website, you need a carefully thought out meta description. This small block of text will appear beneath your title in search engine results and needs to catch the eye of the user. In around 200 characters you need to persuade people to click on your link, so think carefully about what to include. Use active language to encourage the reader to click through and make sure you use a couple of your thoroughly researched keywords. Creating your own custom meta descriptions is a great way to control the information that is being displayed on search engines.

3. Include Useful Tools

When it comes to capturing real estate leads, you need to include useful tools that appeal to prospective buyers. Calculators, maps and check lists make a visual impact on potential leads and are persuasive tools for your website. Don’t forget to include high quality photos too, along with very detailed information about the property in question. Interactive maps are also very useful as it gives leads an insight into neighborhoods, schools and local attractions.

4. Blog, Blog and Blog Some More

The power of blogging should never be underestimated. When you create innovative content that hits the relevant keywords, your website will climb up the rankings on search engines. For optimum real estate lead generation, you should aim for up to sixteen blog posts a week. Think about hiring guest bloggers in order to keep the content flowing and make sure you keep posting as consistent as possible.

5. Use Facebook and Google Ads

Facebook and Google Ads are invaluable tools that can be used to appeal to specific audiences you are targets. In order to differentiate your PPC ads from others you need to hone in on your unique selling point. Think about what make your company different. Do you specialize in certain type of property? Are your office opening hours particularly flexible? Hold onto those key traits and use this in you ads to grab the readers’ attention.

6. Audit Your SEO

When it comes to real estate SEO, you need to be constantly auditing and improving it. Use Google’s AdWords Keyword Planner to make sure your keywords are always as relevant as possible. Don’t forget the importance of geographic modifiers to your keyword terms too, as this will attract high quality leads. Narrowly focusing your keywords using specific neighborhoods, housing types or even school districts will dramatically improve your SEO. Similarly, SEO can also be affected by your website loading times and labels on your pictures and videos. Carry out a thorough audit right now and see where you could make improvements.

7. Get Savvy With Social Media

As well as your real estate website, you need to focus on social media platforms too. When you take the time to understand and utilize social media effectively, your leads will dramatically increase. Nowadays, businesses don’t operate to their full potential without social media; it is the single most important advertising tool you can have. With very little effort you can have a multitude of platforms to promote your real estate business. What’s even more impressive is that you can use social media scheduling tools so that your posts go out automatically. All you need to do is spend a little time each week scheduling your posts and they will be uploaded to the relevant platforms at the right time of day that is specified by you.

8. Create a Desirable End Picture for Prospects

By laying out your website in a logical manner, it literally guides your prospects through each stage. When navigation is unclear and the customer journey is overlooked it can create confusion and it causes the lead to give up quickly. You want to encourage your lead to take action and take the next step in the sales funnel. This can be achieved by creating a desirable end picture for your potential clients using emotive and active language. Tap into the way they might be feeling when searching for a home and relate to them on another level. Partner this will plenty of calls to action and they will glide through your website smoothly and seamlessly.

Take Action Now

If you can incorporate these techniques right now you will be able to attract more qualified online visitors to your website. Your online platform will soon become a go to resource that prospective home buyers resort to every single day. In truth, every real estate business will be intriguing to somebody; it doesn’t matter what type of company you are running. Your goal is to find that niche group of people who will be attracted to your business. By creating content that is specific to your audience demographic, your website will appeal to the right people. This, in turn, will help increase your real estate leads from your online platform.