Improving Website Speed

Michael Weitzman • August 4, 2023

Website speed and performance affect ratings and results.

 Website speed is crucial for retaining visitors and improving search engine rankings.

 

Slow-loading websites can lead to higher bounce rates and reduced conversions. Search engines also penalize slow loading sites, so if your site is slow, it may show up lower on results pages letting your competition win valuable leads.

 

To improve website speed start by compressing images without compromising quality.

 

Use tools like TinyPNG or ImageOptim to reduce image file sizes significantly.

 

Additionally, enable browser caching, which stores copies of your website's pages on a user's device, reducing load times for return visitors. Minimizing server response time is another vital step.

 

Choose a reliable hosting provider, and consider using Content Delivery Networks (CDNs) to distribute your website's resources across multiple servers, optimizing delivery.

 

If you're working with us, we use CloudFlare CDN and several other tools to speed up your website for max performance. If you want to see if you can get your site to load even faster or perform better for search engines, Book a Consultation to review your current site so we can see what we can do to increase speed and overall performance.


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