How to Promote Your Business with Email Marketing
Email marketing can be an amazingly cost effective way to promote your business to existing clients and potential customers alike. Email marketing has been around for quite a while, and the best practices for email marketing have evolved over time, but it can still be a powerful marketing tool. Whether or not you have already tapped in to email marketing as part of your online marketing strategy, here are a few tips to improve your results.
Readers are deluged with email these days, so your marketing email needs to grab the little attention that readers have available. Make sure that your subscribers can see, in a glance, three key pieces of information:
- What is the email about?
- Why should they care?
- What should they do about it?
What is the email about?
The subject line should be no more than 30 to 50 characters, and should let readers know what to expect when they open your email. The latest effective trend is to use a friendly and casual subject line that still shows the purpose of your email. Also, because of the way email works on mobile devices, subject lines need to be short, and need to relate to the first line of the email (and not repeat it).
Why should they care?
Your email subscribers signed up because they are somehow engaged with your business, and email users will generally only open email from a sender or a business they know. Therefore, when you launch your email marketing program, give some thought to what person’s name or business name will be used as the “From” line, since this should remain the same for the life of your email marketing effort.
If you have a great incentive (“Enter to win an iPad!”), be sure to use that in your subject line. This will increase the percentage of subscribers who will actually open the email.
What should they do about it?
Always remember to include a CTA (call to action) in your email marketing. Tell your readers what it is you want them to do after reading your message – visit your website, make a reservation, request an appointment, etc. If you use a button for your CTA, you will not only make it incredibly clear what you would like the reader to do, but also make it easy for even a mobile device user to do it. Use the same CTA a few times within the body of the email.
When you complete your email marketing message, send it to a friend or colleague to make sure the key pieces of information are there before hitting Send. Also make sure you have a landing page. And be consistent with how frequently you send your messages. It can be weekly, bi-weekly, monthly, or whatever works for you, but make sure you stick with the same schedule.
An email marketing program can be a great way to engage your customers and potential customers in your business. Whenever you need assistance to launch or revitalize your email marketing campaigns, contact World Source Tech for proven expertise in email marketing. Request a call or call us at 616-717-5802.
Photo: Hazzat
